From Planning to Execution: 101 Email Marketing Strategy
Email marketing remains one of the highest ROI digital marketing channels , delivering personalized, measurable, and scalable communication with your audience. At Connect Infosoft , we’ve seen how a well-executed email marketing strategy can transform leads into loyal customers. You’ll learn Email Marketing Strategy 101 , covering everything from planning and list building to execution, optimization, and performance tracking. What Is an Email Marketing Strategy? An email marketing strategy is a structured plan that defines who you email, what you send, when you send it, and why . It aligns email campaigns with business goals such as lead generation, customer retention, brand awareness, and sales growth. At Connect Infosoft , we focus on building email strategies that are: Goal-driven Audience-focused Data-backed Scalable and automated Why Email Marketing Is Important in 2026 Email marketing continues to outperform many digital channels be...
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